How the Web Is Transforming The Eyewear Industry

The Internet has dramatically impacted many industries. The most obvious examples are of course the music and book publishing industries. But another field that doesn’t get as much attention is the world of eyewear. Retailers, eye doctors, consumers, and eyewear designers have all benefited from improvements brought on by the use of the web.

Before the Internet, consumers used to use the Yellow Pages to find doctors and book their eye appointments on the phone. Now they can book appointments directly through a retailer’s website. Stanton Optical is one company that does exactly that, and the process saves time and encourages customers to visit more frequently than they otherwise would.

The use of QR codes is being implemented in eyewear retail stores as well. QR codes are like barcodes that can be scanned with a mobile device, such as a cell phone or tablet.

The QR code will then lead to content or a website that displays more information about the product connected to the code. Store managers can attach a little tag with a QR code on each pair of glasses or on the display for each designer, and attach a code that leads to more information on the glasses or brand. This takes the place of having a lot of sales copy around the products, and it also allows customers to get answers themselves, rather than waiting for an available salesperson.

The Internet is also changing the way eyewear companies communicate with consumers. Many companies have found a lot of success with viral marketing, sometimes even by accident. Companies will create a commercial and the Internet will reward creativity in ways television never could. For example, Stanton Optical’s commercials typically feature their glasses as animated characters, jumping or talking on screen. This creative feature is especially appealing to young children. This YouTube video shows a young toddler gleefully interacting with the commercial, providing free viral marketing for the company.

The web has also opened up many new opportunities for consumers to search online and find the best deals on designer frames. Many websites offer rebates, sales, coupons, or specials on a variety of products, including eyewear. Ebates for example is an online store similar to Amazon, and it offers rebates and cash back rewards as you spend more on the site. Other sites like Groupon and FatWallet offer daily coupons and deals.

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Now Accepting Website Submissions

After being off line for such a long period of time, we are finally back up and running.

We are currently accepting submissions for The World Famous Golden Web Awards!

With our new system, we have implemented the opportunity to upload your Logo or Screenshot of your website to show in your Award Winner Post.

Looking forward to seeing some of the applications that are being submitted.

There will be 2 types of Winners, we will have a Daily Winner and a Monthly Winner, you only have to submit your site once a month and you will be applied for both submissions.

Monthly Winners will get listed on our Homepage in the Monthly Winner Section with a Link to their website!

Good Luck All!

Golden Web Award Admin

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FORBES MAGAZINE

Forbes is one of America’s most popular national business magazines that’s famous for its list of the wealthiest people in America, known as the Forbes 400. Published bi-weekly, the magazine features a wealth of news and analysis about companies, individuals and articles of interest to people who are in business. Forbes covers topics that include technology, finance, communications, law, markets and trends in business. “The Capitalist Tool” is the magazine’s motto. The current editor is Steve Forbes.

B.C. Forbes, a Hearst newspaper columnist, and Walter Drey, publisher of the Magazine of Wall Street, founded Forbes magazine in 1917. The magazine was valued at more than $750 million, according to a New York Times report in 2009.

Forbes and his stable of business writers make regular appearances on television and radio to offer financial advice to its readers. Other media ventures include Forbes Custom Media, Forbes Conference Group and Forbes Investment Advisory Group. A recent addition to its publications is Forbes Woman.

Every September, Forbes publishes its popular list of the 400 Richest Americans. Started in 1982, the list includes the wealthiest Americans based on their net worth. This list captures the entrepreneurial and individual energy of American corporations.

This list will typically give the story of that person’s accumulation of wealth, the company, the person’s age and education. The list also analyzes the trend of finances and the leadership. The 2010 list showed that the total wealth of the 400 richest individuals was $1.37 trillion. This total was a drop from 2008 when the total sum was $1.54 trillion. All individuals were worth in excess of $1 billion. Bill Gates, the founder of Microsoft, continued to hold the title as the richest American for the 17th year in a row.

The articles in Forbes focus on hot business trends that appeal to both sophisticated entrepreneurs and the ordinary consumer. For example, here are the top stories listed at forbes.com:

* Microsoft shows off its first new logo in 25 years.

* Mitt Romney paid 30 percent in federal taxes, not 13 percent.

* Does information technology addict people?

* How successful people change the world with these three questions.

* Will Apple’s iPhone 5 break the quarter billion sales mark?

The magazine continues its trend to appeal to pop culture by making business news interesting to a wide range of people. It focuses on a variety of topics that draw people to the newsstand to purchase the magazine and visit the website. These topics include investing, high-tech, entrepreneurs, opinion, lifestyle, leaders and lists.

The Forbes publishing empire is sliding smoothly into the 21st century with a slick and well-designed website that features interviews with top news makers on video, reader posts and discussions on popular topics.

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