BCBSWNY is a healthcare site servicing over 600,000 members. Our website services members, prospects providers and brokers, giving them the information and tools needed to manage their healthcare needs. Users can shop plans, find information about their benefits, and find a doctor.
The site was redesigned in the summer of 2018 and has seen a significant increase in user satisfactions. During the process of redesigning the site, user experience was always at the forefront. We want to ensure that our pages were usable for all of our members from our subscribers to our employer groups.